In response to growing mental health challenges during the COVID-19 pandemic, KHM launched a comprehensive, multilingual awareness campaign to reassure Broward County residents that “It’s OK to not be OK” and to make them aware that support was available through United Way Broward, 211 Broward, and the National Suicide Prevention Lifeline.
Develop and execute a multi-channel mental health marketing campaign during the COVID-19 pandemic, aimed at raising awareness among Broward County residents about available resources and encouraging them to seek support for themselves and others.
Targeting the county’s diverse English, Spanish, and Creole-speaking communities, the campaign centered on the message “It’s OK to not be OK,” encouraging residents to care, communicate, and connect while seeking professional help when needed.
The campaign significantly increased awareness of local mental health and suicide prevention resources.
