IT’SUGAR is one of the largest specialty candy retailers in the world, known for immersive retail environments, exclusive licensed products, and culturally driven candy collaborations. With flagship locations in major markets and a highly engaged Gen Z and millennial audience, the brand expanded its retail footprint and digital presence nationwide.
Kip Hunter Marketing partnered with IT’SUGAR to amplify brand awareness, drive store traffic, and position the company at the forefront of candy innovation and pop culture through integrated public relations, influencer activations, and performance-driven digital campaigns.
Elevate IT’SUGAR’s national visibility, support new product launches and store openings, and drive measurable engagement through earned media, influencer partnerships, and targeted digital marketing strategies.
Kip Hunter Marketing developed a multi-channel communications strategy designed to generate awareness, drive engagement, and convert attention into measurable retail and online growth.
Through an integrated strategy combining earned media, influencer storytelling, and performance marketing, Kip Hunter Marketing expanded IT’SUGAR’s visibility, strengthened its cultural relevance, and drove measurable business growth across retail and digital channels.
Our team managed national, regional, and local media outreach, securing coverage across business, retail, real estate, trade, lifestyle, and consumer outlets.
